Outreach International Graphic T-shirt
A Freelance Project
Outreach International is a nonprofit dedicated to empowering local leaders in struggling communities with the tools needed to overcome poverty.
I was approached by their Communications team to create a graphic T-shirt they could sell or give away as prizes. This shirt needed to be engaging and emphasize their sole company mission: building a world beyond poverty.
I developed three distinct concepts, each exploring a different visual style and tone. This gave the client an opportunity to compare creative directions and choose the one that best aligned with their existing brand.
They ultimately selected a globe-inspired design that paired a bold, energetic aesthetic with clear, focused messaging.
The final design reflects Outreach International's bright, trustworthy personality while bringing its mission to the forefront. Bold typography draws attention to the message and invites people to learn more about the organization's work. The Outreach team was very pleased with the final look of the shirts, providing a wearable expression of the mission they champion.